How to start a joint shopping business step by step. How to organize joint purchases? profitable and useful business for mothers on maternity leave


I started purchasing more than two years ago, as I went on maternity leave and paid. My husband's salary was simply not enough for us. I set myself the goal of earning money at home; there was no one to leave the baby with; all my relatives lived more than 1,000 km away.

On the Internet I saw a lot of offers to work from home with an awesome salary PER WEEK (!). The photo of those who offered you this job was more than tempting, the person in the photo showed you the heaps of money he had earned, and assured you that he received it with almost no effort, just like that(!) Anyone normal person understands that no one will just give him a bunch of money. And so it was, they imposed a passive sale, even to the point of buying it yourself if it didn’t work out for someone else.... I got distracted, let’s get closer to the point..

After all these pyramids, I found a site joint procurement. I looked through the products offered by orgami and was surprised at their low cost. Also on the site they offered not only participation, but also to become this very organizer. I wanted to try and found out that in addition to the fact that I would take % for myself, I would have to pay 5% to the administrator of this site, and then I was confused as to why... I would sing to the tune of an incomprehensible person whom I was staring at I haven’t seen it, I’ll do all the work myself, and give him % simply for the fact that he exists. Plus, they started telling me what I could indicate, what not, what percentage I could put and what I couldn’t, and I decided that I wouldn’t go into slavery, and created my own page on Odnoklassniki.

I honestly didn’t expect it to be successful. I didn’t understand how a person completely unknown to me would give money for a product without any guarantee that it was not a scam. I wouldn't give it myself. But I didn’t give up and looked for more and more “Friends” who, with caution, agreed to participate in the purchase. At first, procurement was very difficult. Due to the lack of experience, I found myself in various stupid situations, for example, I asked to send the goods by a transport company, which charged me 7,500 rubles for delivery (if I had chosen another shipping company, the delivery would have cost 1,800 rubles). Extra costs I didn’t blame the participants, but admitted defeat and paid from mine. I asked participants at what time and on what days and where it would be convenient for them to pick up their order. And I came up with an average that was convenient for people to pick up. They liked it + they recognized me by sight + the things really weren’t worth the money spent, since by store standards they were much more expensive. And then it went on...

If you want to make money from purchasing, then get ready for hard work.

1. Eternal negotiations both with participants and suppliers. People can be very different, there are pleasant, cheerful, easy-going people, and on the contrary, there are always dissatisfied, bitchy, demanding down to the smallest details, whom it is impossible to please at all. Suppliers of really high-quality and interesting things in most cases can’t stand SP people. They can’t sell without SP guys, and the annoying + demanding organizers stress them out. Hence the difficult negotiations.

2. Constant attachment to the computer. There is very little time left for the family and, accordingly, for solving pressing problems. It is necessary to constantly stir up interest among potential participants with new purchases, but not just any, but really high-quality ones. To do this, you need to turn the Internet over to search for reviews. real people, for a planned new purchase. If a participant receives a low-quality item 1-2 times, you will lose all the clients.

3. You need to be careful both to the numbers on your order summary sheet and to the participants. Somewhere to help choose a model, choose as much as possible more precisely the size. Give as much information as possible in response to the question asked of you. If you answer a person dryly and unambiguously, he will never contact you again. If you are not attentive to collecting orders and bill more than necessary for payment, because you miscalculated, if you mix up orders and give at least two people something other than what they ordered, you will also lose trust and, accordingly, the client.

Perhaps these three criteria in the work of a joint venture are the most important (key). Following them throughout my work, I acquired quite a lot of participants who could, without waiting for STOP, transfer money for the order to the card, since they were confident in my reliability, that even if the purchase suddenly did not take place, I would return the money at their request at the same time day.

My monthly earnings ranged from 15,000 to 20,000 (in the new year).

During all the time we worked, we never received a defective product.

Of the minuses I can note:

1. Re-sorting by color. Everyone wants to receive the product in the picture. But no one wants to understand that we purchase from factories, and there sales are only WHOLESALE, so a crazy amount of things produced are sold per day, and accordingly, the fabrics from which these same things are sewn change at a breakneck speed, and from the moment of the photo shoot, the colors may change. As a rule, all wholesale buyers want exactly the color that is in the photo, as a rule, this color is the first to be sorted.

2. Lack of fitting. The main disadvantage.

The purchasing participant in the photo sees a slender girl of size 42. Everything sits on her so beautifully and well that a person forgets the features of his figure and his size. He turns off all his common sense and orders (!), having received it, he is indignant that they sent him the wrong dress (thing).

There was also a situation where a participant, having taken his measurements BY EYE (!), chooses the size he thinks is correct, but the item arrives, in the opinion of this participant, too small. After my request not to count it as labor and still take the meter tape in hand and already determine the real size, he begins to apologize, as he begins to understand that the mistake is not the manufacturer’s, but his own.

I advise everyone involved in the purchase of things to mentally engage with this very thing. Soberly evaluate all your figure flaws and choose the thing that can partially hide them, and not cover them up and show it to the whole world. This is a very important factor!!!

3. Long wait. As a rule, from the moment the purchase opens, at least 2 weeks pass until it is collected + 2-7 days for assembly of the order at the factory + 2-3 days for shipment from the factory to the shopping center + delivery from 5 to 14 days. Not everyone wants to wait. You always want to give money and immediately get what you paid for. I consider this a minus.

In general, I completely agree that it is cheaper through a joint venture than in retail stores. After buying things through procurement for more than a year, I somehow decided to go to a retail store in my city, and I’m sorry, I was shocked by the prices. Charter of permanent job I definitely wanted to give up organizing, but when I saw the prices in stores, I realized that I wasn’t ready to do that yet. Even if I order a dress for 1200 rubles and it turns out to be too big for me, then only if I go to a hotel and pay for the stitching for 500 rubles. I will still pay less than I would pay for a fitting in a retail store.

In a joint venture, the main thing is to find YOUR reliable agent, with whom you only run the risk of not getting the color and very rarely the size due to the small size of the item (organizations are required to keep track of this important aspect).

Happy shopping everyone!!!

Joint purchase(joint purchasing, collective purchasing) is the principle of organizing purchases directly from the manufacturer or supplier at wholesale prices organized group persons The purchase can also take place via the Internet in a store in another country or at an online auction.

Organizer joint purchasing is an intermediary between supplier and buyers. He can be either an individual or trading company, specializing in joint purchases. It is the intermediary who looks for suppliers, selects the assortment and does the organizational work - collecting pre-orders and payments from customers. Also organizes delivery and receipt of goods.

The organizer's profit, the so-called organizational percentage or fee, usually 10-20% of the purchase price of the purchase. The organizer includes the fee in the price for buyers. The supplier may also pay an additional percentage for selling a large batch of goods. Depending on the agreements, the organizer can pay for the consignment from his own funds and then he makes a profit from the sale of each unit of goods, or the organizer pays for the consignment of goods after collecting the required amount, in this case, if the required amount is not collected, the organizer will have to spend time returning the money or arrange another joint purchase. The final price for the buyer consists of the cost of the supplier, the organizational fee, as well as the cost of delivering the goods to the buyer.

Most joint purchases are organized using the Internet through special sites or groups in social networks.

Regular organization of joint purchases is a commercial activity and requires the organization of an individual entrepreneur or legal entity.

For those who wish to take up this work, it is necessary to find wholesale suppliers with whom it is convenient to work and create groups on one or more social networks. All that remains is to offer your services to everyone who wants to purchase quality goods at low prices and make money on the difference in cost.

Schematic diagram of how a joint purchase works

The main attractive point of group purchasing is the low cost of the product for the end buyer, even taking into account the cost of delivery. This occurs through the purchase of a batch of goods at a wholesale price and a fixed markup by the organizer. From the buyer’s side, a joint purchase looks like this:

  1. Organizer using a forum, own website or group on a social network opens procurement. He indicates the terms of purchase, lays out the price list of those goods for which he has agreed with the supplier. Anyone can familiarize themselves with the offer and select the required product.
  2. Procurement participants, future buyers make pre-orders or applications.
  3. When applications are received for the total amount necessary to purchase a batch of goods from the supplier, the organizer announces stop purchasing. The organizer sends the generated list of orders to the supplier for the final formation of the invoice, approval of the batch and other organizational issues. Before the purchase stop, buyers can change their orders or refuse them; after the stop, changes or refusals are not accepted.
  4. After receiving the invoice, the organizer announces the deadlines and collecting money. Usually money is received by bank transfer, less often in cash at a designated collection point.
  5. After collecting the money, the organizer pays for the purchase, receives the goods through a transport company, sorts it for further transfer to buyers and performs other organizational actions.
  6. The organizer announces the place of distribution of the paid goods.

The organizer covers all his actions and key stages using a forum or constant communication in the group.

Where to start your first organization of joint purchases

It's best to start with clothes, children's toys and various gadgets. They are the most popular. There is another way to decide on the product and suppliers. You need to study several similar resources in your city, look at a product that has been ordered more than ten to fifteen times, and then take it on sale, starting to work with specific suppliers. You can find “your person” who will deliver the goods via mail.

Be careful when choosing a supplier, read reviews, study statistics on sales and wholesale growth. On the Internet large number a variety of scammers who take money but do not send the goods to the address. By the way, some suppliers can be involved in consulting clients. Practice shows that if the issue of consulting is thought out in a joint procurement system, then there are more clients and higher incomes.

Pros and cons of joint purchases

Organizing joint purchases It is necessary to remember the advantages and disadvantages of running this form of business. This will help you correctly compose your marketing strategy promotion.

  • low cost of goods, due to the exclusion of many additional markup factors (rent of premises, VAT, etc.);
  • a wider selection of goods is achieved by working with a large number suppliers, it is not uncommon that in group purchases you can buy something that is not sold in city stores.

Disadvantages usually stem from the form of cooperation:

  • Long waiting times for goods. They can reach several weeks;
  • The supplier may send goods that will differ in quality, color or size (the so-called re-grading).
Secrets successful work in group purchases

Another point worth paying attention to is reviews and gifts. It is human nature not to trust new things. Therefore, ask your friends and first clients to leave feedback on the work and the joint purchase mechanism. How more reviews(positive ones, of course), the more new clients there are. When it comes to gifts, don't skimp. Add a small gift from yourself to each package; pamper your regular customers with more meaningful gifts. This will ensure good reviews and an influx of regular customers.

Consider a system for additional orders - this is not very difficult, but it is profitable, since many customers decide to order at the time of closing a joint purchase. If the product is in demand, then the earnings will be very decent (up to $500 per month).

You just need to start working, and the skills and abilities will come with time.

Joint purchases (SP) are an opportunity to purchase goods at a wholesale price. For this purpose, buyers are united into one group. It is collected by the organizer, who receives a certain percentage for joint purchases. Many active women are trying to learn how to become an organizer, especially during maternity leave.

Joint purchases - scheme

Although it is also profitable for participants to purchase things through a joint venture, the organizers receive the greatest profit. They mark up the product by 5-25%. The cheaper the product, the higher the markup.

The general scheme of interaction between the organizer and participants looks like this:

  • opening procurement and provision complete information about her;
  • the participant selects a product and informs the organizer about this, who adds the order to the general list;
  • after collection required quantity of applications, the organizer announces “STOP” and sends information about the product and the amount to be paid to those who ordered;
  • participants confirm the correctness of the order;
  • the organizer checks the availability of goods with the supplier and, if necessary, offers the participant alternative options;
  • the date and place of collecting money is announced;
  • the collected amount is used to pay the invoice from the supplier;
  • after sending the order, the organizer regularly reports information about the movement of goods on the forum;
  • after receiving the goods from transport company, products are sorted;
  • the organizer sets the time and place of the meeting, where the order is delivered to the joint venture participants.

How do joint purchases work?

Before reaching this stage of the joint purchasing group, the organizer will have to solve many problems. But this process is not at all difficult, and once you gain experience, everything will take a minimum of time. Enterprising organizers are able to manage more than 10 joint ventures at the same time.

Platform for joint purchase

The first thing you have to decide on is the platform for the relationship between the participant and the organizer. There are several options to choose from:

  1. Special website for joint ventures.
  2. Groups on social networks.
  3. Creating your own website.

Today there are many sites for which joint purchases are the main activity. They are easy to find by entering the appropriate query into the search bar and indicating the city of residence of the organizer. This method is more suitable for residents of large settlements.

How to organize joint purchases among contacts or classmates is to open your own group. It will have to be actively promoted and promoted. Communities with at least 5,000 members bring decent earnings.

Online platform for joint purchases

Competition in joint ventures is becoming more and more every year, so creating your own website will be a tool that can make the organizer stand out from others. This option gives you many options. These include complete automation of the process, payment for orders using electronic money, etc.

For successful work, it is necessary to properly design the site. To do this, the following conditions must be met:

  • beautiful and convenient form for submitting a proposal for a joint venture;
  • availability detailed description and product photographs;
  • indication of information about the minimum order amount;
  • Availability of purchase end date and delivery conditions;
  • compiling a table with product sizes.

How to decide on the type of product?

Product selection is important task. Not all product categories will be equally in demand. The most popular are:

  • cloth;
  • shoes;
  • goods for children.

Here, as in any category of goods, defects can occur. You must contact your supplier in advance about the rules for replacing it. It is advisable to be able to navigate in the chosen direction, since participants will ask questions about the goods.

You can try searching for a suitable product by surfing. You need to add to the site as many products as possible that can be purchased in bulk from various suppliers. Another way to make joint purchases online and find a product is to look through joint venture groups on social networks and select products that have at least 15 orders, and then add them to yours.

Cooperation with the supplier

After choosing a specific product, you need to find out the size of the minimum lot and its cost. The organizer must contact the supplier using the contact information provided on the website. This could be a letter with a proposal for cooperation on email or a phone call.

It happens that the desired product is on the website with retail trade. Then you can call the company and try to find out the contacts of the wholesale supplier. If they do not agree to disclose information, they use the help of a search engine.

If you plan to purchase goods from foreign sites, then first you need to find out from them about delivery to Russia. Some companies work with our country through an intermediary. Then you will have to study all the information about it - reviews, duration of activity, amount of payment, etc.

When concluding an agreement with some companies, the presence of an individual entrepreneur or legal entity may be required. Then all documents are scanned and provided to the manager. If there is no individual entrepreneur, then some suppliers may slightly increase the cost of the batch or increase its minimum size.

How to find buyers

The main task of a new organizer is to earn the trust of customers. While there is no positive reputation, you will have to work hard to form a client base. The main thing is not to wait, but to act, since there are many options to search for:

  • forums;
  • topics in SP groups;
  • electronic bulletin boards;
  • printed publications;
  • banner advertising on websites;
  • pillars on the streets;
  • email newsletters, etc.

Most often, relevant topics are created on popular forums. It is advisable to coordinate this with the administration. It’s good if the organizer has it there high rating and already formed trust of visitors.

You should not try to lure buyers with spam, as it will only push them away. You need to do regular advertising. The topic text should briefly indicate all important information about the joint venture:

  • city;
  • name of product and company;
  • commission size;
  • redemption date.

It is recommended to look for buyers among residents of your city or nearby settlements. Usually the goods are picked up at the joint venture independently. But if the buyer is willing to pay for delivery to the address, then this option is also suitable, especially if it is a large order.

Joint purchasing: how to become an organizer - features

Usually, before making money on joint purchases, a novice joint venture organizer makes the first transactions using personal funds without prepayment. In this case, payment messages are sent after receiving the order. Money is received in cash upon transfer of the product or to the card before or after distribution. If anyone refuses the goods or payment after the “STOP” command, the organizer has the right to blacklist him.

The specific amount of the organizational fee is calculated by the organizer in individually. In doing so, he takes into account the following points:

  • the amount of time devoted to procurement;
  • number of orders;
  • possible risks;
  • financial expenses for telephone conversations, fuels and lubricants, internet.

The fee increases if you have to use an intermediary for delivery. In the future, participants will be required to make an advance payment of 100 or 50%. In the latter case, a 50% organization fee is also taken into account, and the remaining half of the total amount is paid upon receipt of the goods.

What is needed for legal activities?

How to organize joint purchases for regular legal activities - register an individual entrepreneur and pay taxes according to the chosen taxation system. If the purchase was carried out once, then the income is declared and paid with personal income tax.

If in the case of rare small purchases, the chances of attracting the tax office are small, then large volumes may interest it. The joint venture can be easily traced on the Internet. The bank may also be suspicious if transactions are made on cards that are actively used to collect money.

The organizer is engaged in trade or provides intermediary services. OKVED codes selected based on the characteristics of the type of activity. The taxation system is chosen by the simplified tax system or OSNO.

Possible risks

The organizer may have problems due to the fault of the supplier. If, for example, he sends a product of the wrong color or size, then you will need to negotiate a return with him or arrange an extension in the joint venture group. The organizer will place unsuitable goods for sale at the purchase price. After the purchase, the money is returned to the participant.

The product may be rejected even after receiving a parcel that fully corresponds to the order. On closer inspection, it is sometimes a little different than the participant imagined. According to the consumer protection law, this action is legal. Interest in purchasing may be reduced by long delivery times. Optimal time– 7 – 14 days. Otherwise, a disappointed participant may also refuse the product.

It is recommended to increase the minimum lot size. This will protect the organizer from a situation where, in the most last moment one or more participants change their mind about the purchase. As a result, this will push back the date of receipt of the order, and those who have already paid for it will be outraged.

Helpful Tips:

But, as in any business, a lot depends on your skills, acumen, commercial acumen and ability to search great deals and convince people. Well, luck will not be superfluous!

“The organizer of joint purchases is just my dream job!” – many women exclaim. And they are right, because when a favorite hobby turns into a way to earn money, it’s wonderful. What woman doesn't love shopping?

Finally, you decided to try your hand at being an organizer. Before you start implementing your idea, do a little reconnaissance: become a regular participant in a joint purchase. After chatting on several joint shopping forums, order something for yourself or for your children. favorable price and try to evaluate the entire mechanism from the buyer's point of view. Well, to better understand the intricacies of the process, take part in several purchases on different forums or online stores of joint purchases. Then you will be able to form your opinion about the convenience, benefits, demand for joint purchases, and this experience will be very useful to you.

Your communication with customers will take place mainly via the Internet. Therefore, first you will work in a city or thematic forum, and then after the client base grows, you can think about your own website. On some forums you can register as an organizer of joint purchases immediately, on some - after gaining a certain reputation as a forum visitor or participant. Try looking for similar forums in your city first, this will also be your first step in finding your own “niche.” There is no point in competing with many organizers of the purchase of the same type of goods; it is better to find something of your own and at the same time in demand.

Cheat sheet for novice organizers:
  1. Determine which product will be of interest to people and which will not face strong competition in your city. Beginners often start with children's clothing and toys as a win-win and all-needed product at a good price.
  2. Find the website of the supplier of the goods you have chosen and find out if it works with individuals(so you don’t have to immediately register an individual business), get its wholesale price list, find out the terms of payment and delivery of goods.
  3. Look for any information about this supplier: reviews, product quality, quality of work of the wholesale department and delivery, etc., so that at this stage you do not end up with a problematic wholesaler.
  4. Open a topic on the forum with a proposal for a new joint purchase, describe the product and conditions
  5. purchases (volume of purchase, your organizational fee, end date for order collection, how to pay and pick up the goods, what to do if the goods are defective)
  6. Place orders from forum visitors, answer their questions; this stage will determine how convenient it is for customers to work with you and whether they want to order goods through you again.
  7. After “stopping” the order, you then need to send it to the supplier and pay the invoice using the money collected in advance. From this point on, all that remains is the simplest part: tracking delivery, the arrival of goods in the city, their recalculation, sorting and distribution among customers. And you can start organizing a new order!

P.S. To avoid misunderstandings, simply clearly state the terms of joint purchases, issues of payment, delivery and return of defective or simply unsuitable goods. If you take your business seriously and with soul, you can grow from a forum to a city online store, find an excellent means of earning money and, most importantly, get the job of your dreams!