How to open an online flower shop. How to open a flower delivery business

The initial investment amount is 430 000 rubles

Break-even point is reached in the second month of work.

The payback period is 6 months.

Average monthly profit of the 1st year of project implementation 121 000 rub.

2. Description of the business, product or service

Flower shop - profitable business, which will allow you to receive significant profits with minimal investment, because not a single holiday or celebration is complete without a bouquet.

Assortment of colors:

carnation, bush carnation (minimum 3 shades);
chrysanthemums (3-4 shades);
roses (from 10 to 15 different shades);
spray roses (about 5 shades);
gerbera (3-5 shades);
tulips;
peonies.

In addition to the usual Russian territory Exotic flowers brought from tropical countries should also be offered:

orchids;
strelitzia;
freesia;
anemones;
ranunculus;
irises;
anthuriums.

Rare types of flowers, unlike those that are bought every day and in large quantities, should be presented in several copies. For buyers, you can print out special brochures that will tell you not only about this type of plant, but also how to care for it, conditions of maintenance, etc.

Range of products offered:

Cut flowers;
Floral arrangement made by a florist using packaging materials playing important role in the flower business, because it depends on them beautiful design bouquets;
Souvenirs.

Characteristics of packaging materials:

gift packaging for flowers and floral arrangements;
handbags made of various materials;
wrapping paper for every taste;
boxes for packaging flower arrangements;
baskets for bouquets;
ribbons, floral bows, rhinestones.

To increase the profit of your business, you can provide the following types of services:

services for decorating premises for celebrations;
conducting master classes on floristry.

3. Description of the sales market

Today there is quite high competition in the flower shop market. There are low entry barriers and good development prospects. Thus, in order to take your place in this niche, you need to make the most of your capabilities and find new and original ways of development. At the moment, online flower shops are becoming especially relevant. This is due to the fact that people are increasingly using the Internet to make purchases, including flowers and bouquets. Today, flower shops sell not only flowers, but also baskets with sweets, wines, gifts, decorated with flowers. These gifts become especially relevant during the holiday season. In general, the period from late December to mid-March can be called the peak period due to the large number of holidays during this period of time. Many flower sellers make more profit in these 3.5 months than in the rest of the year. Activity also occurs in May and September.

There are specific peak dates for flower sales:

September 1;
February 14;
March 7 - 9;
May 25.

Target Audience

Flowers are actively bought and given by a wide range of citizens. Core target audience- working youth aged 18-35 years. This group of buyers can be considered the main group in terms of generating store revenue: they give flowers to each other, their parents, grandparents, and pay for the purchase of flowers for children during the holidays.

People buy flowers for various purposes:

The desire to congratulate someone on a special event;
The desire to show attention to the opposite sex;
Purchase a means of decorating the interior of both private homes and public places.

4. Sales and marketing

5. Production plan

The main goal of the project is to open a flower shop and maximize its profits.

Review of the real estate market to select the optimal premises.

Requirements for the store premises:

A separate stationary pavilion with an area of 20−40 m2 or a room of the same area on the ground floor of an office building or residential building;

Windows and entrance should open to the first line or be within visibility from it;

It is desirable that the building is located near the roadway and next to a public transport stop;

Possibility of placing a sign;

Availability of running water and toilet.

Registration of a legal entity.

Opening your own flower shop, special attention it is necessary to pay attention to organizational and legal issues. It is very important to own everything necessary information and work according to the law to avoid various fines.

Organizational and legal form - individual entrepreneur or LLC.
It is more profitable for an entrepreneur to choose the simplified tax system “Income minus expenses” 15%.
It is mandatory to have a “Sanitary and Industrial Control Program”. It is carried out once - after approval from Rospotrebnadzor.
It is mandatory to have contracts for deratization, disinfestation and disinfection.
Ventilation and air conditioning systems must also be maintained and disinfected.
A contract for the removal and disposal of solid waste is required.
There are also requirements for internal store documentation. So, the organization should have:
- journal for recording expired products;
- disinfectant logbook;
- assortment list of products sold.
All products will require hygienic permits from the SES or appropriate quality certificates.
It is worth familiarizing yourself with the Customs Code and Rosselkhoznadzor regulations that apply to plants.
Please note that you do not need to obtain a license to sell flowers, but you will have to obtain a permit to sell flowers.
If you accept payments from clients via bank cards, then you need to open a current account.

6. Organizational structure

Staffing:

director - 1,
seller/florist - 2,
courier - 1.

The total number of personnel is 4 people.

Requirements for all candidates:

active life position;
high communication skills;
goodwill;
honesty;
discipline;
responsibility.

Requirements for a florist:

good taste;
ability to interest the buyer;
experience in similar positions;

Payroll
Staff	Salary per 1 employee (RUB)	Number of employees	Salary Total (RUB)
Director
Salesman/ florist
Courier
General salary fund

7. Financial plan

The sales plan for the project is forecast taking into account the seasonality of the business. A gradual increase in sales volumes is predicted in the first 3 months of the project. Despite the seasonality of this business, the sales structure is diversified in such a way that the store constantly makes a profit.

Thus, the considered base scenario is realistic, and the project has a reserve for increasing sales volumes in the event of a successful entry into the market.

Sales plan for the 1st year of project implementation, rub.

Sales structure		1 month	2 month	3 month	4 month	5 month	6 month
Cut flowers	number of sales
	average bill, rub
	total, rub.
Flower arrangements	number of sales
	average bill, rub.
	total, rub.
Souvenirs	number of sales
	average bill, rub.
	total, rub.
	number of sales
	average bill, rub
	total, rub.
Master classes on floristry	number of sales
	average bill, rub
	total, rub.
Total revenue, rub.

Sales structure		7 month	8 month	9 month	10 month	11 month	12 month
Cut flowers	number of sales
	average bill, rub
	total, rub.
Flower arrangements	number of sales
	average bill, rub.
	total, rub.
Souvenirs	number of sales
	average bill, rub.
	total, rub.
Services for decorating premises for celebrations	number of sales
	average bill, rub
	total, rub.
Master classes on floristry	number of sales
	average bill, rub
	total, rub.
Total revenue, rub.

Procurement structure for the 1st year of project implementation, rub.

Procurement structure	1 month	2 month	3 month	4 month	5 month	6 month
Flowers (sold)
Flowers (unsold)
Flowers, total:
Packaging
Souvenirs
Total purchases:

Procurement structure	7 month	8 month	9 month	10 month	11 month	12 month
Flowers (sold)
Flowers (unsold)
Flowers, total:
Packaging
Souvenirs
Total purchases:

Thus, 15% of purchased flowers remain unsold and are written off as losses. The markup on flowers is 200%, the markup on souvenirs is 100%. The cost of packaging is 5% of the bouquet sale.

Taking into account the purchase of goods, raw materials and supplies, the average monthly cost is 384,500 rubles.

The financial result for the first year of activity is presented in the table. The average net profit for the first year of operation is 121,000 rubles.

1 month

Providing flower delivery services, due to its low cost, is one of the most promising areas for a new entrepreneur. With the right approach, a flower delivery business can pay off in the first six months of operation.

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Relevance

Every year the volume of the flower market is growing, which indicates active development industry. Despite the saturation of the Russian floristry market, creating a business for home delivery of flowers is currently considered more than promising.

The main advantage is that to organize flower delivery to your home or office, at first, minimal equipment and personnel are sufficient. This is due to the fact that courier activity is intermediary. The delivery service brings together the supplier and the client.

The idea is also good because it opens up ways of cooperation with corporate customers. This multiplies volumes and, accordingly, profits.

Areas of work

To increase profitability and provide the most convenient service to customers, planning a flower delivery service may include several areas.

preparation and delivery of classic flower arrangements and mono-bouquets;
arrangement and delivery of flowers in modern hat boxes and transparent plastic containers;
preparation and delivery of complex gifts.

The presence of complex gifts in the assortment makes it possible to earn money on additional goods and helps to increase the average check.

Related offers may include:

sweets;
fruits and fruit bouquets;
postcards;
toys.

Price additional services and directions, all major expenses should be taken into account.

Market description and analysis

Market analysis should be conditionally carried out in the following directions:

Territory. Where will the service be sold? Features, numbers, potential.
Assortment. Definition of varieties, concepts, presentation. Next comes the analysis and selection of optimal suppliers.
Audience. Currently, it is possible to understand a client’s portrait using built-in statistical tools in social media. networks.
Promotion and communication with the client.

One of the market features is its focus on import suppliers. Today, the share of imports of cut flowers in Russia is about 90%. According to analysts, in the next ten years Russia will take second place in Europe in terms of imports after Germany.

Distribution of the share of imported supplies by country:

Netherlands 44.7%;
Ecuador 36%;
Colombia 12.8%;
other countries 6.5%.

Advantages and Disadvantages

The direction of flower delivery has both its pros and cons.

Target Audience

The target audience can be divided into two types:

individuals: men of middle and high income, age from 25–60 years;
corporate customers: companies organizing holidays with a constant flow of clients.

Despite the fact that the customer is a man, it is important to remember: the end consumer is women from 25-60 years old. It is their opinion that determines whether a repeat application will occur. Therefore, special attention should be paid to the preliminary consultation and psychology of the customer.

Competitive advantages

All benefits come from meeting key customer requirements.

The main requirements are:

originality;
impeccable service;
speed and error-free execution of requests.

Competitive advantages should be:

Optimal cost. This is achieved through the development of partnership programs with suppliers and obtaining discounts on purchases.
Availability of popular flowers and bouquets.
Prompt delivery and consultation. To do this, it is recommended to rent a mini-warehouse or store.
Availability of related products.
Operating hours 24 hours.

Advertising campaign

The Internet is becoming an effective method of promotion for any business. In addition to social network marketing in this area speaks of the effectiveness of using messengers.

You should start by implementing the following tools:

Creation of a one-page website with basic and popular products, offers and contacts. It is necessary to simplify the ability to fill out an order application as much as possible.
Registration on social media networks: Instagram, VK. Facebook. This method can be effective if you pay due attention to the original concept and quality content.
Development of primary elements of corporate identity.
Development of cooperation with partners - wedding salons, restaurants, boutiques, etc.
Working on repeat orders and reviews. You should maintain a customer database with contact information. Collect feedback and respond to any feedback about the company in a timely manner.

Step-by-step opening instructions

Basic steps to start a business:

Analysis of the market and all delivery services in the city.
Creating your own concept and system of work based on advantages.
Determining the terms of cooperation with suppliers and flower shops.
Creation and implementation of promotion methods.
Registration of individual entrepreneurs.
Hiring employees.
Personnel training.

Registration

To begin with entrepreneurial activity you must go through the registration procedure. You can register a company as an individual entrepreneur or as an LLC. The individual entrepreneur form will make it possible to simplify the taxation procedure - to formalize a simplified system.

Documents for registration of individual entrepreneurs:

photocopy of passport;
application for state registration of an individual;
receipt of payment of state duty;
application to the tax office in accordance with the selected registration.

If you immediately plan to organize a warehouse with flower products, you must obtain a certificate from the sanitary-epidemiological station and the fire service.

Room

Organizing flower delivery, as a rule, does not require a special room. The office area can be about 25 square meters. Rent, depending on the region, cost from 1 to 40 thousand per 1 m2. It is better to choose the location based on the territorial proximity to the supplier.

If there is an area for storing flowers in the room, it should have natural and additional lighting. And also with equipment to maintain the required temperature regime. Under these conditions, the material can retain presentation within less than a week.

Equipment and inventory

List of equipment:

delivery vehicle;
computer equipment;
refrigeration equipment.

As your business expands, it will become necessary to purchase certain batches of flowers and store them until ordered. Due to the fact that each variety has its own climate requirements, it is advisable to use special refrigeration chambers or cabinets.

Additional furniture and components will be needed:

Tools for processing plants.

Florist's cutters Thorn knife Floral knife

Staff

Main staff:

florist;
courier;
driver;
manager.

Depending on the skills and volume of orders, several positions can be filled by one person. For a positive image of the organization, it is important to hire a florist with experience, and a courier with communication skills and a pleasant appearance.

Additional personnel may include:

System administrator and programmer. They can be employed as staff or kept as freelancers.
Internet marketer or SMM manager. For activities on social media. networks and building a communication strategy with the client.

When working with employees you must:

Work with couriers on the most convenient route for a certain area, draw up a timeline. Based on this, accurately calculate the delivery time.
Think through effective system reporting and taking care of motivation.

It is assumed that the responsibilities of an individual entrepreneur will include organizational work:

purchase of products;
coordination of order receiving and delivery services;
financial statements.

On initial stage the owner must handle the filing of applications. This will allow you to immerse yourself in the specifics of the work and plan your activities effectively.

In the video, the entrepreneur shares his experience and gives advice on organizing the work of florists. Author: UFL flower delivery.

Financial plan

The financial distribution plan must take into account all investment costs, as well as planned income.

Calculations must be made taking into account the increase in sales volume over time due to the increasing effectiveness of SEO promotion and recognition. And also take into account the seasonality factor (summer recession, demand surges on February 14, March 8, September 1).

Starting investments

To start planning your business, you need to determine the initial costs.

In order to navigate the costs of the initial purchase, it is necessary to determine the approximate cost of flowers and their initial quantity.

Regular expenses

Regular costs consist of fixed and variable items.

Income

On average, the daily profit of a flower delivery service in a city of up to 1.5 million people is 10 thousand rubles. The bulk of income generation occurs during holiday periods.

Income consists of:

provision of courier delivery services;
providing floristic services;
selling additional goods: sweets or toys.

Schedule

Launching a project requires specific and realistic deadlines.

A good solution would be to schedule the opening for the holidays:

March 8;
Valentine's Day;
New Year.

Risks

As in any business, flower delivery activities involve certain risks.

Risks may include:

low number of orders at the first stage;
weak website traffic;
interception of orders by competitors;
damage to goods due to unsale;
violation of delivery deadlines and the appearance of negative reviews.

In order to minimize the occurrence of risks and reduce their consequences, it is necessary to constantly monitor the market situation and promptly make changes to the organization of the work process.

Payback and prospects

With an average return on sales of 40-50%, the return on investment is 4-5 months. Which is a very good indicator for doing business. There is a direct relationship between the payback period and the effectiveness of promotion, the number of competitors and the absence of failures in the work of suppliers.

Among the additional advantages that determine the prospects of the direction:

Not large number employees;
possibility of gradual development;
small investments in the project infrastructure.

In general, having enough advantages, the success of the development of a flower startup depends on the professionalism of employees and the establishment high standards operation of the service by the entrepreneur himself.

The main advantages of this idea are minimal costs when starting work and real opportunities to intensively expand and develop. You can competently provide for options for business development by developing your own business plan for flower delivery with calculations.

You can start working in the flower delivery industry immediately after registering as an individual entrepreneur. To do this, it is absolutely not necessary to rent an office or a room for storing flowers, purchase expensive equipment and hire a large staff. However, you should understand that you can work independently in your apartment only at first. In the near future you will need to rent office space, equip it with furniture and equipment for fruitful work and development of a small enterprise. This will require certain investments, on which the profitability of the organization will depend.

Let's analyze the business plan for flower delivery step by step so that you understand where to start and what should be the result.

Market analysis

To find your place in a niche, gain a foothold and gradually develop scale, it is necessary to analyze the market in which work will be planned.

Sampling criteria:

Territory of sale of goods/services.
Determining the target audience and its volume: according to statistics, more than 85% are men from 25 to 60 years old, 10% are women different ages, and only 5% are young people 16-25 years old.
After monitoring, it is necessary to determine the most popular varieties of flowers and pricing policy.
Conduct an analysis of flower suppliers and choose at least 2. The supplier must offer a wide range of colors in stock, the product must be of high quality and at an affordable price.
The service's work schedule is convenient for the client (accepting applications around the clock, consultation and delivery from 9 to 20).
Methods of communication with the client (all methods are good: telephone, website with the function to leave a request, social networks, instant messengers such as Viber and WhatsApp).

The market analysis should cover all of the above points in as much detail as possible, which will make it possible to qualitatively orient the direction of the business and direct costs in a priority direction.

Business registration

To start operating, you must register with local authorities. You can choose the type of legal registration as either an individual entrepreneur or an LLC. To open a flower delivery service, an individual entrepreneur will be enough, this will facilitate taxation. Costs for this item will vary from 1000 to 2000 rubles.

Documents required:

Photocopy of passport.
Application for state registration of an individual as an individual entrepreneur using the official form P21001.
Receipt for payment of state duty.
Application to the tax office in accordance with the chosen registration - individual entrepreneur.

Assortment

A wide variety of flowers and bouquets will be a competitive advantage of a flower delivery service. Customers have the opportunity to choose among different services, and the Internet is full of offers. Therefore, you should fill the flower catalog with at least the following varieties of flowers:

Roses (Dutch, "Miss Piggy", Salinero, "Naomi", "Taleya", "Avalanche", "Topaz", "Zodiac" or "Abeba").
Spray roses "Mirabelle".
Chrysanthemums.
Alstroemeria.
Carnation.
Tulips.
Mattiola.
Calla lilies.
Irises.
Gerberas.

The assortment should include not only individual flowers, but also bouquets of single-varietal flowers and mixed ones. The customer should also be offered beautiful greenery for decoration and packaging to choose from. To increase profits, it is worth including related products in the range. Good example- these are boxes of sweets, soft toys, greeting cards. For prompt work and flower delivery, it is recommended to rent a room and purchase basic varieties of flowers, so that the client does not wait long, but receives the order within a few hours. To do this, it is worth identifying the most popular flowers and bouquets, which a full-time florist will prepare within an hour. Estimated cost flowers and related products that are worth purchasing to start the delivery service:

After the delivery service has begun its activities with telephone and online sales, you should begin preparing bouquets and selling from your mini-warehouse or store. At least roses, chrysanthemums and tulips should be available. After a month, you can determine the demand for other varieties of flowers and purchase them so that they are in stock and delivery is carried out promptly.

For additional income It is necessary to purchase the following goods:

State

A delivery service, like any small enterprise, can function and develop with the help of employees. To operate the delivery service you will need the following employees:

The minimum staff for a new flower delivery service is a manager, florist, courier and driver. Some of the functions can be performed by the founder of the company. The purchase of flowers can be entrusted to the manager as an additional burden with an additional payment, and the entrepreneur himself can provide accounting and promotion.

Warehouse or office

For full-fledged activities, you will have to rent office space and a flower warehouse and bring in the necessary equipment. The work space for employees can be a small office or a flower salon where flowers will be sold both online and offline. In this case, the florist will also act as a seller.

The room for storing flowers is small, about 20-30 square meters. m with natural and additional lighting, as well as equipment to maintain the desired indoor climate. Only under these conditions will flowers retain their presentation for 3-4 days.

Renting office space, depending on the region and location, can cost from 1.5 to 50 thousand per 1 sq. m. m. If a flower shop with a delivery function opens, it is worth renting it in a well-traveled place, on central alleys, squares or in a shopping center. If the delivery service and premises are needed solely for the work of employees and the creation of bouquets, you can rent space in a cheaper place.

For the calculations, we will take a room worth 7 thousand rubles per 1 sq. m. m. If you rent a room of 25 sq. m, the costs will be 175,000 rubles. Don’t forget about utility bills even for a small rented area. To provide an office-salon with flowers, you will need at least 3,000 rubles per month. You will find a list of equipment in the table:

Providing materials and tools, as well as equipment for the office, will make the service high-quality and increase the return on investment after the project pays off quickly.

Promotion and advertising

Considering the fact that in big cities high level competition, you will need a strong advertising strategy to gain your place in the market. In order to be able to attract customers, promote your brand, and develop a positive image of the enterprise, you must use at least basic marketing and advertising tools. At the very beginning of your activity you must:

Develop a logo.
Create a page on social networks, a one-page landing site, where flowers, bouquets and related products will be presented, advantageous offers, promotions and service contacts will be indicated. The landing page must have the ability to leave a request 24 hours a day.
A good promotion tool is flyers that are distributed by promoters.

You will have to invest money in promotion. More details in the table:

Payback period and total cost estimate

Taking into account all the above information, we have compiled a cost estimate:

According to statistics, the average daily revenue of a flower delivery service is 5-10 thousand rubles. The peak of sales occurs on February 13-14 and March 7-8; on these days you can earn more than 100 thousand rubles daily. The payback period can be 2-3 months, but a lot depends on advertising, the reliability of suppliers and the number of competitors. You can win a regular customer with a wide range of flowers, beautiful and fresh bouquets and prompt delivery. These are the three pillars on which this business rests.

In the end

To launch the project, a small number of employees are required, while some can work remotely. The priority is the area for flowers, creativity florist, as well as prompt delivery of flowers to the customer. Don’t forget about promoting the service brand, advantageous offers and high level of service. Thanks to these tools, it is possible to gain a foothold in this market and develop your successful business flower delivery services.

Flowers, then you need to start by learning more about floristry. Well, if you are sociable and have a good understanding of business, then flower business can provide a secure future.

How to start your own business selling flowers online
We are drawing up a business plan for opening an online flower shop
Where is the best place to locate a flower shop?
Which flowers are more profitable to sell? We select the assortment
What kind of premises do you need to sell flowers online?
Unobvious features of the flower selling business
Creation and promotion of an online flower store website
How much can you earn selling flowers online?
How much money do you need to start a business?
How to choose equipment
What OKVED code must be specified for selling flowers through an online store?
What documents are needed to open
Which tax system to choose for selling flowers through an online store
Do I need permission to open?
Business technology

How to start your own business selling flowers online

A florist must have artistic taste and creative talent. The commercial component of the business requires that you deal with numerous clients.

Floral arrangements for weddings and funerals are often made during times of emotional stress. You need to be able to maintain restraint when working under limited time and with nervous clients.

There are two ways to learn trade - get the appropriate education (technical school, college, courses, trainings) or study directly from a master.

Each path has its advantages. In the first case, you receive theoretical (academic) knowledge. If practice in educational institution organized at the proper level, you will also gain practical skills.

In the second case, working with the seller, you will be able to comprehend the invisible secrets of arranging bouquets (for example, popular fashion trends) and trade secrets (what is in demand, where you can save money, how to please the client).

Consult with lawyers. Do you want to work as a private entrepreneur? Or will you purchase a trading license?

Nuances may arise depending on what area you are in.

An online store is opened in two cases:

People already have regular customers and want to expand their flower business. Then they add virtual trading to regular trading. E-commerce works to expand sales.
Trading starts from scratch. Then you need to organize a website and equip a small office space.

In the first case, there are already suppliers and clients. In the second case, you need to select wholesalers.

Think about whether there will still be employees in your online store? How will you pay them for their work? Will they work remotely or will you provide the premises? To deliver products, you will need a courier (driver). Or will you cope on your own?

We are drawing up a business plan for opening an online flower shop

It is better to draw up a business plan in in writing, because then you can show it to potential partners and lenders. Even if you do not intend to take out a loan, writing a clear business plan will help you navigate personnel policies and marketing.

Precisely define the goals of the enterprise (delivery of bouquets and gifts within a certain time, including urgent, competent drafting flower arrangements for memorable dates, preparation for celebrations, window dressing, events). The plan can include charitable activities (for example, regularly delivering flowers to a nursing home).

Swipe marketing research market in the region where the store operates:

your potential clients;
what are the habits and preferences of clients;
which will be in greatest demand.

You may need to think about what role flowers can play in your clients' lives. Will they buy flowers for holidays (birthdays, social events)? Or will the flowers be intended for sick people? Perhaps they will need bouquets for funeral events?

Where is the best place to locate a flower shop?

Think about what businesses are in the store's area for what they might need flowers for.

For example, in the lobby of one of the factories they regularly place flower arrangements for relaxation, the plant likes to honor the best employees, and the company holds corporate parties. How often do they play in your region?

Which flowers are more profitable to sell? We select the assortment

Consider the expected assortment:

bouquets (compositions);
individual plants (including live and dry);
plants in pots (indoor);
seeds, bulbs, seedlings;
plant care products (fertilizers, growth stimulants, chemicals against pests);
additionally - postcards and souvenirs (for example -).

What attracts the buyer:

competent advice from a florist, consultation on caring for plants and preserving them;
promotions, discounts and gifts.

The competition of flower shops is quite strong. Flowers are sold at any market, they are in supermarkets, and there are many ordinary flower shops. Separately study the online flower sales market. Study how competitors meet customer needs for quality service (have highly qualified employees, conduct advertising campaigns, think over a flexible pricing policy (discounts, promotions, bonus cards).

What kind of premises do you need to sell flowers online?

Even if your store operates only online, you will need a small office and warehouse space. The warehouse must have conditions (heating and cooling, water). Optimal temperature flower storage is 1.1-2.2°C. Tropical plants should be stored at more high temperature. It is better to keep flowers in conditions high humidity(90-95%, not lower than 80%).

Unobvious features of the flower selling business

Western business experts advise beginners to join professional associations. Associations may have common product suppliers, it is better to conduct and attend seminars with them, and it is easier to conduct advertising campaigns. The cost of membership in an association may be written off as an expense.

Distribute coupons and flyers on streets and businesses. Make sure that information about the site is posted on search engine sites, online directories, and printed business directories.

Creation and promotion of an online flower store website

To open an online store, you need to take care of a high-quality, intelligent website. Hire for work.

The price of such work is from $100 to $1 thousand. In the future, you will be able to maintain the site yourself, but you will need the help of a system administrator and programmer to troubleshoot problems that arise.

Requirements for an online store website:

attractive name;
ease of use;
speed and reliability (it is important to take care of reliable hosting);
accurate information;
good design, attractive design, many high-quality photographs;
Availability of promotions and bonuses.

It is necessary to provide the site with an audience. To attract buyers, the site will need SEO promotion and contextual advertising. This is achieved by optimizing the site, filling it keywords(which will help show the site to search engines), interesting content. Website optimization is carried out by companies and freelancers. This will cost $50-100 every month.

Come up with the features of an online store, for example:

the buyer, using the store’s webcam, can observe the range of products;
choosing colors using a webcam;
florist advice online;
online observation of how the ordered composition is born.

How much can you earn selling flowers online?

Online flower business, if structured correctly, makes a profit. The markup on flowers is quite high - on average 100 - 300%.

You can look for other opportunities to make money on the Internet. Read about50 ways to make money on the Internetand choose. Maybe you can find an opportunity for additional income or a permanent job.

How much money do you need to start a business?

To open a regular store, you will need a relatively small start-up capital (from $1,000 to 10,000). The costs of opening an online store may be lower.

Store costs vary depending on the following:

license cost;
rent;
utility bills;
employee salary costs;
taxes;
investing in refrigeration and other equipment;
insurance;
marketing costs (design, packaging and other consumables, advertising).

It is worth considering that without having an existing real store, starting to promote a virtual store is risky. At first there will be few buyers, you can go broke, as the flowers fade quickly. Products ordered online need to be delivered, which incurs costs. One cannot ignore the possibility that the product may be returned.

The disadvantage of this business is the seasonality of trade. Peaks - on holidays (March 8, February 14, September 1). Such periods need to be planned in advance and, possibly, attract additional workers. The quietest trading periods are January and August.

It will take about six months for the store to break even. It will take a year, or even a year and a half, to promote (make a profit) a regular store. An online store can be promoted faster. The main success factor is prompt delivery.

How to choose equipment

Despite the fact that flowers will be sold through an online store, it is not enough to have a computer. In any case, you will need to rent warehouse. For such an object it will be necessary to purchase racks and pots, boxes, etc.

What OKVED code must be indicated for selling flowers through an online store?

For the named line of business, upon registration, regardless of the chosen legal form, it will be necessary to indicate the codes according to which the business activity will be carried out.

You must specify several codes at once. In particular, code 47.76.1, which directly concerns the retail trade of flowers. In addition to it, we indicate 47.91 - retail sales of products via the Internet. Code 46.22, it concerns wholesale trade.

What documents are needed to open

Choosing legal form It's best to stick with IP. It will allow you to receive a certificate within 5 days from minimal costs and providing just a few documents: - an application and a receipt for payment of the state fee, an identification number and a photocopy of the passport. In addition to the documents, you will need to register with government agencies and open a bank account.

Which taxation system to choose for selling flowers through an online store

For individual entrepreneurs the best option is a simplified system for paying taxes. Here you can pay 6% tax on the total profit received. In cases where documents on expenses are provided, a 15% tax is paid based on net profit.

Do I need permission to open?

In order for this line of business to fully operate, you only need to have a registration certificate. There is no need to obtain any additional permits from government agencies.

Business technology

The main thing for an online flower store is not only the assortment list, but also its presence in the TOP of leaders. To do this, you will either have to start promoting your online store yourself, or order this service from professionals. If a businessman does not know about promotion methods and has never done this, then it will be a waste of time. The last option is best. Despite the financial costs, it will allow you to become one of the leaders in a minimum time, and, consequently, increase the number of sales.

Remember: it is important to know how to open an online store, but it is more important to be able to keep it afloat.

You can also engage in sales through bulletin boards, selling a wide variety of products. For example, on Avito you can make good money . Find out what you need for stable earnings on message boardsand make a profit.

Approximate data:

Monthly income – 216,000 rubles.
Net profit – 47,600 rubles.
Initial costs – 358,300 rubles.
Payback – from 8 months.

This business plan, like all others in the section, contains calculations of average prices, which may differ in your case. Therefore, we recommend that you make calculations for your business individually.

Description of service

This business plan describes a small flower shop. The entrepreneur himself is the manager, and his kiosk employs florists who understand flowers and know how to create beautiful flower arrangements. The business plan will also consider additional opportunities from which the entrepreneur can benefit and increase his income.

Market analysis

Before assessing the flower market, you need to decide on the format of the future store. It, in turn, will depend on who the main buyer will be. All this will ultimately affect the level and style of the future store. Today, the following formats of flower shops are especially popular:

Small pavilions located in passages and at bus stops. This type is typical for the low price segment of buyers and does not require special costs to decorate and maintain the style of your own store. It is the price that attracts customers.
Stores located in shopping centers and other high traffic areas. These stores serve an already average price segment. Buyers pay attention not only to flowers, but also to appearance store, service.
Flower salons and boutiques belonging to the premium segment. Such retail outlets are usually located near offices, in the city center or large shopping centers. Such stores must have excellent style, a high level of service and excellent quality flowers.
Online stores. They can be aimed at meeting the needs of customers of any price segment.

The latter format today combines perfectly with the second and third, increasing trade turnover and not requiring special costs. That is why we will consider a store created for consumers in the middle price segment. Additionally, an online store will be opened to serve visitors outside the retail outlet.

In any case, before opening we will have to pay attention to all the details, including compiling collections of bouquets that will be displayed in the online store and interior design.

Assessing the Russian flower market, one cannot help but say that it is characterized by seasonality, and a pronounced one. During the holiday season, prices for flowers rise due to possible profits.

When considering possible competitors, it must be said that the most important thing is the quality of the flowers sold, the sophistication and harmony of the bouquets. And in order for flower arrangements to turn out beautiful and aesthetically pleasing, you need to be especially careful when choosing staff.

SWOT analysis

Before opening your own flower shop, you need to assess the opportunities and threats. In general, all factors are usually divided into external and internal.

It is impossible to fight and try to change external factors. But it is very possible to adapt to the situation or extract your own benefit from it. External factors include:

Possibilities:

occupying a specific niche in the market;
by conducting an in-depth analysis of the market situation, you can extract the maximum benefit associated with the seasonality of this business;
high profitability;
ability to cover a large market segment;
cyclical demand (from year to year people buy flowers at the same time, their mass purchase is associated with various holidays);
possible increase in overall demand;
increasing the relevance of the proposal due to the increase in the standard of living of the population;
the ability to offer and provide additional services;
no need to set up production, focus on selling purchased products.

Threats:

high level of competition;
seasonality;
problems with suppliers are possible;
the need to find an alternative during a sharp decline in demand for products;
the presence of an expiration date on products, which makes it necessary to constantly forecast demand;
the need to obtain permits;
a large number of documents that need to be completed in a timely manner.

An entrepreneur can change and adjust internal factors to suit himself. These include:

Strengths:

high markup on products;
highly qualified personnel;
large assortment;
availability of services;
offering quality services to our clients;
availability effective methods advertising and promotion of own products.

Weaknesses:

possible miscalculations regarding demand for products;
lack of experience in this area of business.

Opportunity Assessment

Particular attention will need to be paid to choosing the location of the future store. It's better not to save on rent. Busy transport interchanges can bring considerable profit, and rental costs will pay off in full.

It is better to choose a clearly visible place. This arrangement will increase the number of spontaneous purchases, thereby positively affecting overall revenue and profit.

If we talk about the market and competition in it, then it must be said that online flower shops are becoming especially relevant today. This is due to the fact that people are increasingly using the Internet to make purchases, including flowers and bouquets. Today, flower shops sell not only flowers, but also baskets with sweets, wines, gifts, decorated with flowers. These gifts become especially relevant during the holiday season. In general, the period from late December to mid-March can be called the peak period - there are so many holidays nearby. Many flower sellers make more profit in these 3.5 months than in the rest of the year. Activity also occurs in May and September.

The flower shop will operate according to the following schedule:

Number of working hours per week: 84 hours.

Number of working hours per month: 360 hours.

To work in the store you will need 2 florists who will work in shifts. The delivery of flowers purchased via the Internet will be carried out by a delivery service, because hiring your own workers at the initial stage will not be profitable.

It is very important to immediately find decent and committed suppliers who will deliver quality products on time. When searching, you need to read thematic forums, browse websites, compare prices and conditions - in a word, carry out serious and painstaking work so that later the work proceeds as usual.

After the store has developed, you can independently bring flowers from other countries or regions by establishing direct deliveries with the manufacturer. This will improve the quality of flowers and increase income.

At the initial stage, you will have to invest a large amount of money in your own online store. It's better not to skimp on this. The site should be bright, beautiful, attractive to potential customers. But that's not all. Must be feedback, contact information and visual photos offered bouquets with prices. After work in the online store is established, you need to promptly replenish the assortment, inform your customers about promotions, discounts, and opportunities. All this will increase consumer loyalty and form a client base.

Organizational and legal aspects

When organizing your own flower shop, special attention must be paid to organizational and legal issues. It is very important to have all the necessary information and work according to the law to avoid various fines.

Organizational and legal form – or. Don’t forget to indicate the OKVED codes:

52.48.32 Retail flowers and other plants, seeds and fertilizers;
52.48.34 Retail trade in souvenirs, folk arts and crafts, objects of worship and religious purposes, funeral supplies;
64.12 Courier activities, other than national postal activities;
74.87.4 Activities in the field of design;
74.87.5 Providing services for the design of premises, activities for organizing fairs, exhibitions and congresses;
74.82 Packaging;
52.61.2 Retail trade carried out directly through television, radio, telephone and the Internet.

Attention! It is not necessary that in your specific situation All of these codes will be needed, but if further expansion is planned, then it is worth considering all the codes that may be needed later. It’s easier to indicate everything you need at once than to re-issue documents and make changes later.

An entrepreneur can choose either UTII. In the first case, two options are possible - simplified tax system “Income” 6% or simplified tax system “income minus expenses” 6-15% (the rate is determined depending on the region).
Availability required Industrial sanitary control programs. It is obtained only once - after approval by Rospotrebnadzor.
It is mandatory to have contracts for deratization, disinfestation and disinfection.
Ventilation and air conditioning systems must also be maintained and disinfected.
A contract for the removal and disposal of solid waste is required.
There are also requirements for internal store documentation. So, the organization should have:
- journal for recording expired products;
- disinfectant logbook;
- assortment list of products sold.
All products will require hygienic permits from the SES or appropriate quality certificates.
Worth checking out Customs Code And resolutions of Rosselkhoznadzor that relate to plants.
Please note that you do not need to obtain a license to sell flowers, but you will have to obtain a permit to sell flowers.
If you accept payments from clients using bank cards, then you need.

Marketing plan

Many entrepreneurs, especially at the initial stage of their business, do not pay enough attention to promoting their own flower salon. Experienced businessmen working in this industry argue that it is very important to promote in the circles in which potential buyers are located. In our case, the price segment is medium. Therefore, most in effective ways promotions will be:

Pay attention to naming and branding. It is very important to choose a bright brand, something memorable. So that the consumer is tied precisely to the name, setting, and not to the address of the store and the personnel working in it. In addition, it is the brand that helps to inspire the trust of the buyer and develop loyalty to his own flower salon.
Application outdoor advertising will sharply increase the number of spontaneous purchases, so it also needs to be given special attention.
Be sure to distribute flyers to nearby houses. People will know on a subconscious level that there is a flower shop nearby, and if necessary, they will go there.
Advertising on the Internet. Provided that the store has its own page, promotion on the Internet will be simply necessary. In this case, the salon website itself will need to be promoted search engines and social networks.
Pay attention to issuing discount and bonus cards, gift certificates, and holding promotions.

Price segment:

We have already said that our store will be aimed at the mid-price segment of the market. Therefore, prices must be set at the market average. On holidays and pre-holidays, you can increase the price. Some salons practice increasing prices by 50-100% on such days.

Calculation of projected income

It is quite difficult to predict the income of a flower shop. We will take industry average market indicators. These data are provisional. In each specific case, you need to focus on the segment, region, competitors and other factors.

Revenue is an average monthly. Do not forget that there are months of calm and active purchases. When drawing up your own business plan, you need to forecast your monthly revenue.

The average markup in this market segment is 100-300%.

If the store sells related products, then the revenue will be higher.

Production plan

Having chosen a room, it is important to decide on necessary equipment and tools. In a good flower shop you will need to buy:

refrigerator for flowers;
flower stands;
desktop;
flower flasks of various sizes;
rack;
sprayer;
watering can with a narrow spout;
pruners;
device for cutting thorns;
knives;
staplers.

If the store also offers customers potted flowers, then additional tools will be needed.

Both florists will receive a flat fee. Work schedule: 2 through 2. Salary (including taxes, insurance payments can be deducted from the amount of income tax paid by the entrepreneur) - 30,000 rubles for each.

Organizational plan

Financial plan

Profit before tax: 216,000 – 160,000 = 56,000 rubles.
We calculate the tax as 15% of the difference between income and expenses. In your case, a different calculation method may be chosen.
Tax: 56,000*0.15 = 8,400 rubles.
Net profit: 56,000 – 8,400 = 47,600 rubles.
Profitability: 47,600/216,000*100% = 22.04%.
Payback period: 358,300/47,600 = 7.53. Therefore, a flower shop will pay for itself in at least 8 months.

Risks

Before we talk about possible risks, I would like to highlight a number of benefits from opening your own flower shop:

minimum initial costs:
high profit margins in the long term.

Risks include:

The fact that flowers are perishable goods. To avoid possible losses, you need to constantly monitor the market and forecast demand. All this requires a lot of knowledge and time.
Possibility of receiving low-quality and defective goods. Moreover, it is not always possible to return it. Here it is important to correctly draw up contracts with suppliers and choose conscientious partners who will also be interested in the timely delivery of a quality product.
Cyclicality of the flower market and episodic demand. It is almost impossible to combat these risks directly. But you can smooth out the consequences by opening up additional opportunities for the segment. So, today in flower stalls you can find soft toys, postcards, souvenirs and much more. You can design celebrations, which will at least partially help estimate the planned amount of profit.

I would like to say separately about the assessment of demand volumes. Flowers can be stored for no more than a week, but orders for their supply are placed much earlier. With all this, it is very important to have a wide range of products so that the buyer can make a choice. And a large assortment has a positive effect on reputation.

In this case, work experience is very important. The larger the pavilion, the more difficult it is to predict sales. Thus, small shops adapt to the operating format in 1-2 months. But large salons require more time.

An incorrect assessment of demand can lead to further disposal of 60% of all goods, which will be a disaster for the entrepreneur and will reduce all profits to nothing. That is why many stores sell related products. This helps to diversify the business and significantly reduce the level of risk.

Important: Remember that you can independently create a business plan specifically for your business. To do this, read the articles:

One last request: We are all human and can make mistakes, leave something out, etc. Do not judge strictly if this business plan or others in the section seem incomplete to you. If you have experience in this or that activity or you see a flaw and can add to the article, please let me know in the comments! This is the only way we can jointly make business plans more complete, detailed and up-to-date. Thank you for your attention!