Examples of success. The best startups in Russia and around the world


A platform for teaching programming in English, where 16 million users are registered (!). In 2012, the creators of Codecademy announced the launch of a Russian-language version, but never finalized it: only a few menu items and tasks were translated.

There are no video lectures on Codecademy. Each lesson consists of a short funny text and small task. The student enters the resulting code into a special field and proceeds to the next module.

There are no educational projects similar to Codecademy in Russia. Creating its analogue is not an easy task, but the result will be worth it: in 2016, the company attracted $42.5 million in investments.

When a developer launches an English-language application, he knows exactly where to start promotion: on the . It's an incredibly respected resource for finding apps and services: 100-200 upvotes on Product Hunt can attract thousands of new users. In addition, Product Hunt is an important source of information for foreign media.

When a developer launches a Russian-language application, the issue of promotion remains open. The Product Hunt community is English-speaking and doesn't care local projects. So why not open a similar platform for Russian-language services and applications?

We've all made mistakes on the Internet. varying degrees heaviness: 18+ photos from parties, obscene comments on Facebook. How to find and hide all the incriminating evidence?

For example, using a tool for managing personal reputation on the Internet. The service helps you monitor mentions of your name on the Internet and shows turn-based strategy to improve search results.

The problem is that the service does not track content in Russian and does not take into account search results in Yandex. If you close these gaps, you can create a new useful product for Russian-speaking users based on BrandYourself.

It's the Uber for hair and makeup artists. Instead of calling salons or searching for a specialist on the Internet, US residents can now order makeup and hair styling at home through an app.

The investors of the famous Y Combinator believed in StyleBee, and the company received $1.2 million from them.

Women in Russia face the same problems finding hair and makeup artists as American women. And we need the help of Russian developers.

5. Eden

Imagine that all the computer technicians from the advertisements near the entrance are gathered on one site. They will not only fix your equipment, but also bring friends with them to wash the floor and paint the ceiling. This is exactly what Eden offers - a service for ordering technical support, cleaning and minor repairs to offices.

Eden is office-focused and based in San Francisco. But nothing prevents us from adapting such a service to apartments, retail premises, cottages or warehouses in any region of our country. Go for it!

New business ideas are the engine of progress. But there are also advantages to using the experience of other projects: someone definitely needs an existing product and a monetization model can be found for it. Additionally, the team can focus on developing rather than thinking about the design. After all, the main thing is not to show off a new concept, but to create a sought-after product and develop it in a direction that is interesting to users.

Starting your own business is easy, but creating successful business not at all easy. We need a breakthrough idea that will allow us to occupy our niche in the market. Even better is to create your own market. Then you will be out of competition. Stories of successful startups show that money is not everything. One, but bright and non-standard idea, “Business Portal” is enough. And then something comes out of nothing.

Every year, dozens, if not hundreds of new successful startups are born. And in almost every case, their organizers had no investment. This did not stop them from quite short term turn into large companies with a multi-million dollar turnover. We bring to your attention the seven most interesting startups of 2015, in which success and prosperity were brought not by money, but by ideas. Perhaps these stories will give you fresh thoughts and you will come up with an idea that will bring you success.

Zdravprint

Zdravprint is a startup that was born at the intersection of two seemingly incompatible areas: medicine and 3D printing. Its essence lies in the production of individual orthoses and fixators for the hand and forearm using 3D modeling and 3D printing - quickly, accurately and with the special aesthetics of each product.
This project was founded in April 2014, but almost immediately was able to attract funding from the Maxfield Capital venture fund (about $100 thousand), and already in 2015 it was included in the list of the best Moscow startups according to Wired magazine.

The creators of the project managed to easily and elegantly solve the problem of rehabilitation after injuries upper limbs, the essence of which was inconvenient and expensive orthoses created according to traditional technology. 3D printing based on the results of a three-dimensional scan of the patient’s hand allows you to create a fixator of a given rigidity, ideal for a particular case, and this can be done within 10-12 hours for only 3,500 rubles. Important for many is the ability to choose custom design products - color and even pattern.

The main conclusion that Zdravprint allows novice entrepreneurs to draw is on the surface. Today, 3D printing remains one of the most promising applied technologies, the real potential of which has only been partially revealed. In the coming years, it may find application in a variety of areas of activity, including the most unexpected areas of production and the service sector. This opens up great opportunities for future startups, which we will learn about, perhaps in the near future.

This area is particularly attractive in light of the growing availability of 3D printers professional quality. Their cost is from 30,000 rubles, which allows you to start providing services fast production three-dimensional polymer products for various purposes within a fairly modest budget.

Eggless mayonnaise is, it would seem, a very specific product that can be intended exclusively for an amateur. There would be few investors in the world willing to invest in such non-standard production. Fortunately, they were still found, and this is what contributed to the emergence of one of the most successful startups in food industry— Mayo mayonnaise from HaptonCreek. This product has become a reflection of the desire of millions of people for a healthy, dietary, and sometimes vegetarian diet.

The whole essence of the project and its key advantages are reflected in the company’s manifesto, which is capable of captivating with its non-standard visual range:

Initial funding for this project amounted to $143 million in several tranches, the most recent of which was received in February 2014. Just a few months later - in the year 2015 - HaptonCreek received the status of Technology Pioneer at the World Economic Forum. The same title was previously received by such startups as Google, Dropbox, Mozilla and other world-famous high-tech projects.

This success story takes on special meaning in modern Russian reality, where the food industry is faced with serious difficulties and impressive prospects for import substitution at the same time. In the current conditions, startups in the field of food production - both regular mayonnaise and non-standard recipes - have every chance of success, and this can be taken advantage of in the coming months.

As for Russian realities regarding the production of mayonnaise, the cost of such a project is estimated at approximately 2 million rubles. By making certain innovative changes to the recipe, as HaptonCreek did, the founders of such a project will have the opportunity to stand out in a rapidly changing market and conquer their niche in it.

Petcube is another successful high-tech startup. This time - of Ukrainian origin. This development is another striking example of the fact that the most unexpected idea, implemented with the help of modern technologies, can become a promising product that captures the minds of thousands of users. In this case we're talking about We are talking about a robot for pets - an intelligent system that allows you to maintain contact with your pet from anywhere in the world at any time (including using mobile applications, video communication, etc.).

A unique gadget developed by Ukrainian specialists allows you to look after your pet in real time, monitor its condition, take pictures and even play (!) with it using a laser beam.

In 2015, Petcube raised more than $1.1 million from AVenturesCapital and AlmazCapital in one of its funding rounds. It is expected that in the near future this will allow the startup to enter the international market, where it will practically be guaranteed close interest from pet owners.

For aspiring entrepreneurs, Petcube is a prime example of what a compelling product can come from a webcam, laser pointer, and mobile app. As practice shows, it is at the intersection of hardware and software technologies that non-standard and commercially successful solutions are increasingly being born. At the same time, the space for future developments still remains limitless: it is determined only by the creativity of the startup’s creators and the quality of the implementation of the idea.

It’s interesting that the Petcube project started with virtually no investment. Everything that its authors initially created on their own is a concept and a prototype. Investments for further development and production at initial stage managed to attract using the Kickstarter service. Users of this site liked the idea so much that they invested an impressive $250,000 in it. Almost any startup that has an original and attractive idea can achieve such success.

Aerogreen is another purely Russian startup that has great development prospects and has already made a name for itself on the international technology market. Since 2008, the company’s founders, led by Irkutsk engineer Yuri Krulin, have been producing innovative wind turbines that demonstrate significantly more high efficiency than traditional 3 blade generators.

Initially, $24 million was raised to implement the technology and start production, of which $22 million was the equity capital of the startup’s creators. In 2014, following successful tests and practical application, the development was selected in the GenerationS program international direction CleanTech, and in 2015 it became known that 70% of the company would be purchased by the Svyaz Engineering corporation. Despite the fact that the market for alternative sources of electricity production in the Russian Federation is still quite narrow, the prospects for this area are assessed as very high. Including for use in countries that are developing energy independence technologies and relying on alternative energy sources.

Aerogreen is a striking example of how successful high-tech startups can be created in Russia, and promising engineering ideas have every chance of turning into a profitable business. It is quite natural that this applies not only to the production of wind turbines, but also to any other area where there is room for the use of new technologies and non-standard ideas. This could be, for example, innovative solar panels for charging phones or binary LED clocks. Ready-made plans for such a business can help if you are thinking about how to find a business idea and have special qualifications.

Miniaturization in everyday tasks is another area in which dozens of successful startups are created every year. One of them is American project AmpStrip with Band-Aid device. This gadget is a small patch-shaped device that attaches to your chest and tracks a variety of metrics during your workouts. Such fitness trackers themselves are nothing new, but never before have they been so compact and convenient. Unlike most analogues, Band-Aid can be used while running, swimming, multi-events, and team sports without feeling its presence at all.

At the world-famous CES 2015, the AmpStrip project was awarded the title of best startup of the year. Another award, for an innovative design concept, was presented by the Spark group.

To date, tens of thousands of amateur and professional athletes around the world have already taken advantage of the opportunity to pre-order. And this is not surprising: the cost of the gadget, controlled using a mobile application, is only $135.

With its example, AmpStrip indicates that even long-familiar things can be made more convenient and compact, and then integrated with a web service and mobile application. From this a successful startup with a turnover of millions can be born, which is quite feasible to implement in Russian conditions. The demand for such new products already exists, and the technical and intellectual potential to bring the idea to life in big cities is not so difficult to find.

RenttheRunway is another original American startup that can be applied in different countries around the world. Its essence lies in the possibility of renting women's clothing- mostly expensive branded items, evening dresses and designer models. It is quite natural that the cost of such clothes can be high, and you only have to “go out” in them once or twice a season. Renting one is a completely reasonable and convenient solution for women who are not ready to shell out a fortune for a one-time impression on others.

It is believed that the RenttheRunway service has become a logical continuation of another successful startup- Netflix, - which offers video rentals. Inspired by the successful experience of the first undertaking, its authors decided to extend their achievements to other areas of rental. In this case - women's clothing.

One way or another, the moral of RenttheRunway's success is obvious: rental services that create a bridge of communication between owners and renters are still popular. And although in some areas such mediation has already become commonplace (for example, in real estate transactions), there are many completely unexpected and promising areas of application of this practice. This is also true for Russia, where rental/exchange ideas can grow into a fairly large and sought-after startup.

To implement such an idea, you actually need only a website, which you can create and promote on your own. The initial investment in this case will be measured in several thousand rubles.

Spatial photography and augmented reality technologies separately have more than once become the basis for successful business projects in different countries of the world. The creators of the Panorics project (Moscow) decided to go further and combine these areas within one startup. The main idea of ​​this team is to develop a special camera for shooting spherical video while simultaneously broadcasting the image to the helmet virtual reality. It is expected that this will be able to provide a previously incredible effect of presence in real time and at any distance from the shooting location.
To date, these developments are being used in test mode, but are already available for pre-order. It is expected that they will be used both for entertainment and presentation purposes, and, for example, in the field of process monitoring.

Panorics project once again illustrates the fact that successful innovation can be created on the basis of ready-made technological solutions, successfully complementing and integrating them with each other. And even if the idea for production is somewhat simpler - for example, a DVR of our own design, there will certainly be a demand for such products - in Russia and abroad.

Our review today can hardly be called representative in terms of the scale of startups: it presents the developments of the different levels profitability and capitalization. Another thing is more important: having collected projects from the IT fields within the framework of the article, high technology, food industry, medicine, we sought to illustrate the possibilities of rapid growth and development in a variety of fields of activity - precisely those in which their creators are professionals. These startups have one thing in common: the impressive successes achieved in 2015. Ultimately, they form the development vector for startups in 2016-2017 and create space for their implementation. Perhaps it’s you.

"Capitalist" is an Altai online magazine about business. We write about business, about those who do it, and about those for whom they do it. We write about economics according to the principle of “simply about complex things.” If you want not only to keep abreast of events, but also to understand why they happened and what this may lead to in the future, read “Capitalist”.

Apple, Facebook, Google, SpaceX - all these projects began as simple experiments - these ideas seemed simply crazy, but they still tried to bring them to life. Here are 20 more successful projects that their founders were involved in in addition to their main activities.

For many people, changing course is also a sign of weakness. This is the same as admitting that you don't know what you're doing. This seems especially strange to me. I believe that a person who cannot change his point of view is dangerous. Steve Jobs often changed his views depending on the situation, and I don’t know anyone who thought he was weak,” writes Ed Catmull in his book “Inc. How to manage a team of creative people."

The founder of Apple (and 20 other people, whom we will talk about below) were not afraid to follow their ideas. Even Y Combinator, the most successful business incubator in the world, asks applicants to pitch their side project idea when they apply (and many are chosen to pursue their idea instead of the company's idea).

Product Hunt

Do you need technical knowledge to open a business in this field? What about a business that is dedicated to discovering new technical products? For Ryan Hoover, founder and CEO of ProductHunt, this has never been a problem. ProductHunt is a platform and community that helps people discover new tech products and interact with their team. Instead of agonizing over technical aspects his side project, he simply decided to do what he knew how:

“I wasn't an engineer, so I wasn't going to invest the time or money into building an entire website from scratch, but I could easily build an email list. So I did. Through the mailing list, I invited several hundred investors, founders and my friends who, in my opinion, might like my project and who had a nose for technical products.”

Within a few years of the startup's launch, ProductHunt had grown into a community with hundreds of thousands of users. AngelList recently acquired ProductHunt for $20 million.

Groupon

How did a social network for activists turn into a collective discount service that reaches 45 countries and is valued at $1 billion? And all this happened in just two years after launch. Groupon's path to success is a bit strange and winding. However, it defines the spirit of this startup.

The project was originally called The Point. The platform was aimed at uniting people around a specific action. One day, the founder of the platform, Eric Lefkofsky, saw how users came together in a large group to buy a product and get a discount. After this, the company began to develop as Groupon. The 2008 economic crisis prompted Lefkofsky to launch Groupon in Chicago, and we already know the rest.

Twitter

Now almost everyone has it. Previously, Twitter was a small side project of Odeo. It was initially used as an SMS service for a small group of employees. The project did not seem interesting to the press and investors at the time, despite the support of CEO Evan Williams. Here's what TechCrunch wrote about him ten years ago:

“What is this company doing to make their offer attractive? How do their shareholders feel about side projects like Twttr when their main product is a complete bore? Only the design is good.”

Then they could not even imagine what the founders of Odeo built new business, which changed the way we communicate on the Internet.

Craigslist

Craigslist (the American analogue of Avito) is immortal. Let it not be included in the list of top tech companies, it is still worth saying a few words about the platform, which has been very successful in the American market for 20 years. But where and when did it all start? In the early 1990s, Craig Newmark, an IBM employee who had just moved to San Francisco, compiled an email list for local events (Craig's list, get it, right?). Craig thought the list would help him meet new people. The idea was picked up and the list became popular. People began to use it for more than just meetings. In the future, this inspired Craig, and he quit his job and started developing Craigslist. Today this company is worth $1 billion.

Unsplash

What do you do with the leftover photos after a landing page photo shoot? You create storage for royalty-free photos, of course. When Canadian startup Crew hired professional photographer for shooting, there were more photos than needed. But instead of letting the photos get lost somewhere on the hard drive, the employees posted them on the website and gave them away for free. Then - one post on HackerNews, scattered throughout the Internet - and the photo was downloaded more than 50,000 times. Today, Unsplash has tens of thousands of amazing photos available for free download. Unsplash has become the place to go for free images.

AppSumo

You don't need a lot of money to create your side project. Check out AppSumo, the site for daily deals on digital goods and services. The site was launched for a small amount - $50. Noah Kagan, founder of AppSumo, shared in an interview the story of how he learned about the need to create a discount site for online companies. Back then he was doing marketing for mint.com. He put up his own money (plus $20 in cash his mom gave him) to create a landing page and collect email addresses. In the first year, the company's value reached $1 million.

Oculus

There are many stories about how famous companies started their journey in garages: Apple, Google, Amazon, HP. And Oculus. After a long day at California State University's Mixed Reality Lab (MXR), founder Palmer Luckey was heading to the garage to try to build the future of virtual reality. After one of the most successful Kickstarter campaigns, Luckey quit his job, dropped out of school, and sold Oculus to Facebook for $2.4 billion, $400 million in real money, $2 billion in Facebook stock (before they even had a product).

Houzz

If you're looking for something related to home renovation or decor, you'll likely come across a listing on Houzz. The community serves more than 40 million users per month and has approximately 1,000 employees worldwide. However, they started very modestly. One day, the founders of the company, the family of Adi Tatarko and Alon Cohen, were engaged in renovations and faced a lack of resources for home improvement. This inspired them to create their own. Their first users were twenty parents from the school where Adi and Alon’s children went, and several architects and designers. Today the company is worth $4 billion.

Khan Academy

While teaching his relatives, the founder of the educational platform Khan Academy, Salman Khan, received a slightly backhanded compliment: his students suggested that he meet online rather than in person. Khan did not ignore this remark, it just stuck in his head. So he started making ten-minute YouTube videos about various subjects, from biology to art. At the same time, he worked as a hedge fund analyst. When the Youtube activity began to gain momentum, Khan left his job and now has more than 100 employees under his leadership.

Gumroad


How do you know when you've come up with a killer idea for a side project? If you dropped out of college, somehow became the fourth employee at Pinterest, then quit your job to pursue this idea, this is definitely it. The same thing happened with Sahil Lavigna. While working as a designer at Pinterest, he realized that selling digital products online was unreasonably difficult. He tweeted his idea to get approval and then created his side project, Gumroad, over the weekend. Now the platform for selling digital products (from mailings to generating discount coupons) in the West is used by everyone - from Eminem to Tim Ferriss.

GitHub

“It all started with a domain, a cheap server from Slicehost, and some stock art.” Before GitHub became a $1 billion company, its founders Chris Vanstras and PJ Hiett built websites for the computer technology portal CNET. They didn't like the fact that it was so difficult to make changes to open source codes. So they created their own repository, working nights and weekends. Today, their side project has hundreds of millions in venture capital and approximately 20 million users.

WeWork

One of the most important startups in the world may not have appeared at all. Before founding WeWork, Adam Newman sold children's clothing with knee patches in a small building in Brooklyn. As Newman himself believes, at that time he “was mistaken and directed his energy in the wrong direction.”



As additional income Newman and his partner rented space in the same building for little money and opened a “green” coworking space there. With the proceeds from the sale of their stake in Green Desk (the original coworking company), they founded a new coworking space. Today it is worth $20 billion and is coming to Russia this year.

Udemy


How many happy IT consultants do you know? Most likely, in your circle there are either none at all, or they are all unhappy. When Gagan Biani wanted to leave the consulting company Accenture, he took up a side hustle - Udemy, where he was one of the founders. This is a platform where anyone can create and sell their online course. Today, perhaps, he is happy, because Udemy offers 42,000 courses and is worth more than $170 million.

Instagram

Think about Slack, which built its own messaging app internally because nothing on the market was working for them. Or the founding family of Houzz, who started their network because they couldn't find the resources they needed to renovate. Whatever you choose, there will be several people who will think the same way as you. Don't give up on your side project idea just because you think you're the only one who needs it.

2. Listen to the market

When Twitch first started, the gaming community was never a priority. But when the founders saw that more and more people were streaming their games every day, they realized: this is what people want. At the very beginning of Groupon, back then The Point, the goal was never to make money. He just wanted to unite for some reason social action. But once users banded together to get a discount on the product, Groupon's creators saw the full potential.

3. Don't be afraid to get your hands dirty

WeWork, Buffer, HubSpot, Imgur and Oculus - their founders weren't one hundred percent sure of what they were doing, but they took the risk anyway.

The truth is that you should just try - then any startup mistake can be prevented. Start small and see if your idea works. Create, for example, a landing page or a blog, send cold emails to 100 potential buyers and see if they like your idea. Side projects are a great way to test the waters before getting serious about your next idea.

4. Colleagues and partners can validate ideas as well as users

Startup founders are often advised to get their idea approved by real users. This is of course important. But when you're looking for ideas for side projects or just want to figure out if you're on the right track, it's also important to listen to opinions from the inside. Talk to your team, employees, or partners about the problems they are facing, even if those problems are not related to your company.

As a project management tool company, it is important for Planio to be even more productive and efficient. Therefore, they made it a rule to seek confirmation within the company before developing and releasing new features.

5. The moment is important

What's great about side projects is that there's usually no outside pressure. They can be launched at any convenient time. But this does not mean that you can just sit and wait for the “right moment.”

Side projects are a chance to explore the future. This is a chance to take advantage modern tools to create such applications and products, the need for which, perhaps, no one has yet guessed. Think about Instagram, which was created purely because of the hype around location-based services like Foursquare. Subsequently, Instagram became the most popular social network for sharing photos.

Or even Oculus. Taking advantage of advances in technology and people's imagination, they rebooted an entire industry. All this happened because the founders looked to the future. At the same time, they did not forget to follow the course of events. It was important for them to know that they were directing their energy to the right side project, and that it would not be wasted.

So what does this all mean?

Side projects are an incredible source of inspiration and a way to experiment. Often, the business ideas behind side projects are better and more interesting than your current occupation. Why not try it?


Startups have long been one of the main driving forces modern economy. The number of successfully implemented ideas indicates the attractiveness of the state’s business climate. It's no secret that most major startups originate in the United States, but there are a number of successful companies that have seen the light of day in Europe and China. Let's talk about them in more detail.

JAWBONE ($3.5 billion)

JAWBONE manufactures headphones and wireless speakers for smartphones. They are bought by both lovers of high-quality music and athletes for whom mobility is important. It is interesting to note that initially the company’s specialists worked for the government, developing technologies for the military. Over time, they were also useful for a wide consumer market.

UBER ($3.7 billion)

UBER is a taxi search engine that operates in most major US cities. In total, the startup raised about $500 million. Today experts value the company at $3.7 billion. The price is quite justified, considering that good days the company earns about 3 million dollars.

PINTEREST ($4 billion)

PINTEREST is a new type of social Internet service. It is based on pictures and photos that users share, throw on each other’s walls, discuss and comment on. The first investments came into the company in 2012; it was an amount of $100 million. The next tranche in 2013 is $230 million. At that moment, the company's estimated value doubled.

SPOTIFY ($4.1 billion)

When considering the best startups, one cannot help but recall the well-known European company - the music service Spotify. The total audience of the service is 30 million people, every 5 of whom use paid services. Many famous personalities and corporations have invested in the company, including even Coca-Cola.

SPACEX ($4.9 billion)

SpaceX's risky project was not widely popular among investors. Only $100 million was invested in the startup, but this did not stop its creator, Elon Musk, from succeeding in the field of space exploration. The main goal of the project is to translate space research exclusively for commercial financing, directing American taxpayers' money to other, more pressing programs.

ZALANDO ($5 billion)

The German startup Zalando sells clothing online in more than 15 countries around the world. Initially, the company only offered shoes, but today customers can even get magazines with detailed description goods. It is noteworthy that only $50 million was invested in Zalando, while its estimated value increased 100 times.

JINGDONG ($7.5 billion)

The Jingdong online store is the largest online service in China in terms of annual turnover. You can find absolutely any product there, which is why it is compared to the American Amazon. This is one of the best startups in the world, although it is already more than 10 years old.

PALANTIR ($9.5 billion)

A controversial startup that causes a lot of controversy. PALANTIR technology allows American intelligence agencies to monitor the population by filtering various streams of information. In any case, the project has already raised more than $500 million.

Don't miss:

DROPBOX ($10.2 billion)

The cloud data storage service DROPBOX is used by more than 205 million people around the world. The idea of ​​creating a service arose at the moment when classic methods data transmission via the Internet ( e-mail, messengers) could no longer cope with large files. As a result, DROPBOX was created, which allows you not only to send, but also to store data. Today there are many cloud services, but DROPBOX rightfully occupies a leading position.

XIAOMI ($10.5 billion)

The international publishing project of the Rossiyskaya Gazeta Russia Beyond The Headlines (RBTH) has compiled the TOP-50 most ambitious Russian startups for 2015. This year the ranking includes young people Russian companies with potential for development abroad.

RBTH has been ranking new startups since 2012. The main goal of the project is to inform foreign investors and consumers about the potential and services of Russian technology companies. Traditionally, the ranking includes companies that would like to enter or are already entering foreign markets, and startups with Russian participation abroad.

The startups represented in the rating were selected based on following criteria: the interest of foreign investors, the uniqueness of the idea, the demand of foreign consumers for the products and services offered, the potential for commercialization, as well as social significance, that is, the desire to improve people's lives through technology. The TOP 50 was made up of more than 200 Russian startups that met the requirements of the project authors.

The rating included the Russian-Ukrainian startup 2for1, aimed at the US market. The project was founded by businessman Alexey Romanenko, who lives in San Francisco. 2for1 is a service that brings together best offers of the 15 most visited online stores in the US and Europe.

The application is designed for fashionistas and fashionistas from the middle class, who will be able to see products selected by the service with discounts of more than 50%. At the same time, 2for1 does not position itself as a retailer, calling itself a “filter” for customers.

Another participant in the rating was the technological project “3D Bioprinting Solutions”, which was founded by Chairman of the Board of Directors of INVITRO Group Alexander Ostrovsky and biologist Yusef Khesuani. The project is a biotechnology research laboratory that explores the topic of 3D organ bioprinting and creates its own products.

For example, 3D Bioprinting Solutions created the first Russian 3D bioprinter FABION - a hardware and software complex designed for printing living functional three-dimensional tissue and organ constructs.

The environmental project invites users around the world to monitor the air quality in their region of interest. A startup called AeroState uses simple technology Web API - application programming interface.

The rating includes the AstroDigital project, a platform for accessing satellite data that provides fast and convenient search, as well as integration of satellite photos on the Internet and mobile applications.

Another participant in the rating is a service for yachtsmen or those who want to join this culture. In other words, with the help of the Anchor.Travel portal, anyone can rent a boat, motorboat or yacht, as well as offer someone their own water transport. The service works similarly to Airbnb and provides for direct communication between users and yacht owners.


Russian scientists have made a breakthrough in medicine by launching the AntionkoRAN-M project, a gene therapeutic antitumor drug intended for the treatment of head and neck cancer. According to the results of preclinical studies, the drug increases the effectiveness of radiation therapy by 63%.


Another medicine that took a place in the Rossiyskaya Gazeta rating is the drug Ivix, also known as female Viagra. Target drugs for women with sexual dysfunction. While Ivix is ​​at the testing stage, it has proven itself well in animals.


The TOP 50 included the Cardberry project, which will help people save space in their wallets. Engineers are working on an electronic card that can replace a whole stack of discount cards, synchronizing with the application of the same name via Bluetooth. The project has received 800 pre-orders for 2016 and is currently in the funding phase.

Contactless payment provider CardsMobile has teamed up with British startup Tedipay to develop an open platform for secure transactions. Using the technology, it will be possible to make any payments, including payment for transport, lunch, etc. To do this, you only need a smartphone, which the authors of the idea call a “wallet.”


An online auction for selling cars called Caprice is an analogue of the foreign portals Webuyanycar, WirKaufenDeinAuto and Al wataneya. The creators of the domestic auction promise that using the service you can sell a car in half an hour.


In 2015, the Siberian startup raised $1.4 million to create the first batch of 3D pens called CreoPop. The pens contain a new photopolymer ink that hardens when exposed to ultraviolet light.

The rating included the CrocoTime project, a program for HR specialists that tracks up to 10 thousand users simultaneously. The service offers automatic employee monitoring for a fee ranging from $14 to $50.


Among the most ambitious startups is the Russian private space satellite manufacturer Dauria Aerospace. In 2015, the Chinese investment fund Cybernaut invested in the development of the project, which gave the company $70 million, with the ultimate goal of tracking the life of one of the largest cities in the world.


Institute of Catalysis named after. G.K. Boreskov SB RAS developed the EcoCat technology. The project helps reduce the cost of heating industrial premises by 4 times.


A project called Ecwid can change the e-commerce industry: it is a platform for creating online stores using AJAX, which allows you to develop a website for an online store for free in a few minutes.

Another member of Elbi is an application created by supermodel Natalia Vodianova. The mobile service allows you to send £1 or $1 donations to charities around the world.

The rating also included the Russian analogue of numerous instant messengers and social networks, FireChat; in 2015, the number of registered users exceeded 5 million. The new version allows users to exchange personal messages and in group chats.

The Russian version of virtual reality from the company FIBRUM also attracted the attention of the authors of the rating. Engineers have created a headset in which the main element is not expensive materials, but an ordinary smartphone.

The IBOX project was included in the list of the best startups - innovative solution, which allows customers to accept cash and non-cash payments without cash register equipment and terminals.

iBuildApp

Intersoft Eurasia,

iBuildApp is a platform that allows businesses to create mobile applications for iOS and Android in minutes. This service already has 1.3 million users, including the US State Department.

One of the participants in the rating was the startup Intersoft Eurasia, which develops cross-platform devices for monitoring human radiation exposure. The company offers several options for devices and their integration: a compact device is an addition to mobile device, a processor built into the mobile phone circuit and dosimeter watches.

Travel service Intui.Travel helps travelers book a hotel and find a transfer from the airport. Using the application, users can create a route to any location.


Cloud video surveillance service Ivideon designed to work with already installed cameras, including on personal computers and laptops.


Kribrum company has developed a monitoring system social media. The project is a tool for analyzing various mentions in the media. In 2015, the startup collected generous investments - more than $600 thousand. The system is aimed primarily at PR and marketing services.

Another participant in the rating is the visual image search system Kuznech, which allows you to track brands in a media stream, filter “adult” content, control offline merchandising, etc. The project supports video recognition and is adapted for smartphones.

The list of the best included famous project LinguaLeo is an online service for learning languages. Currently, the portal has about 12 million registered users who are studying English language. The service is available to Russians, Brazil and residents of Turkey.


The Forest Watch project is a security system that allows you to warn and track forest fires. The startup covers 33 regions of Russia and Bulgaria.

The Luka app provides recommendations for over 2,000 restaurants in San Francisco. Using an SMS conversation, the service finds out whether you are a vegetarian or a cheese fan, and then provides a list of establishments that suit your tastes.


Startup Mailburn proposes to change standards business correspondence using ambiguous patterns. Almost 80% of the application's users work outside of Russia, and the majority of the audience comes from the United States.

One of the TOP-50 participants was the MarketMixe project - platform for trading from supplier warehouses with individual data processing for online stores and trading platforms online. MarketMixer automatically processes supplier price lists and prepares a selection of goods for sending to the online storefront


Nanosemantics startup - developer natural language programming that should be used on websites in chats with its representatives. The main key of the project is casual human language, where bots communicate with site visitors.

Optograd Nanotech company, which works on strengthening products. The technology of nanostructural modification of the surface of materials and alloys using a laser was recognized as one of the best startups.

The N-tech.lab project, created at the University of Washington, allows facial recognition, surpassing other systems in quality and speed.

One more payment system, which will make life easier for users - PayQR. With this online banking and QR codes, you can make purchases in seconds.

A product that can replace architects and designers in the future is the Planner 5 D application. It allows you to design a house and interior even before construction begins, from walls to furniture.

The startup Prixel will give anyone the opportunity to become a collector of the most famous paintings for nominal money. To create paintings, the company uses 3D scanning technology, which allows you to create exact copies. Prixel already has clients in the USA, Mexico, Europe, Canada, South Korea and other countries.

One of the most positive startups in the rating is the Panda Money service, which is essentially online banking. However, it differs from other projects by the presence of a small character - a panda, which is “fed” by user payments.

Promobot is a robot designed for retail which has the ability to identify people's speech and recognize them appearance. In this way, the robot can help existing customers and find new ones.

The online cleaning service Qlean has attracted investments of more than $327 thousand, and the service plans to enter the Asian market.


Relap is a B2B service aimed at increasing the time visitors spend on a website. The system recommends them using built-in widgets. The creators of the project promise that they will be able to increase the number of clicks to 30-50%.